14 June 2012

Nurture Gold


Hey! I thought I'd quickly update the blog with some old stuff... not that old, but it's the last thing I did before having a baby.
At the end of last year, the very nice folks at DDB Auckland contacted me again for an illustration for toddler formula. The goal was to show that little ones had happy healthy tummies full of happy healthy nutrients when fed Nurture Gold.

Here is the first concept, which was a little too happy:



Poor little guys, I see now that it's a bit full on, and I guess it would be closer to tummy ache than anything else with so much going on inside!

After a couple of revisions and a gorgeous baby girl later, here is the final ad (sorry, I don't have a hi res final at this point, so I included a close-up of the illie I provided)




 






Illustrator, Flash and Photoshop
Copyright Watties/Heinz

2 comments:

rose-a-petits-pois said...

Oh my, that's cute !

SHOo said...

Thank you Genevieve!